UMAMI is ideally suited to companies whose external image must be established centrally but customised individually. Regardless of whether you work with local distribution partners, subsidiaries, or as a franchise, UMAMI enables you to adapt your advertising campaigns locally and individually.
Key to UMAMI’s success is the individual media asset management database. There, at a central location, you can store, for example, different layouts, with their accompanying image and text data, advertising materials or multimedia content.